Truth in Advertising

It’s obvious to most people that advertising tries to present a product in the very best and most appealing way possible. Ads seem often highly exaggerated. Some ads are pushed to the very edges of honesty; some, perhaps, over the line. Interestingly, the marketing experts recognize that the best ads are satisfied customers. These customers are people who have tried and tested the product, found it to work, talk about it to others and will go on using it.  When it comes to Christianity, some lessons can be gleaned from this line of thought. First, the only completely valid claims for Christianity are found in the Bible. Secondly, those who receive the genuine “product” (Biblical Christianity) will be sold on it and use it and talk about it to others. If people see it work in other people’s lives, some of them will want it for themselves. Now, if someone receives a cheap substitute for the real thing, discerning people will be “turned off.” Another serious thing to consider is the effect in the life of the user. For example, if someone brags about a wonderful deodorant soap that he uses, but walks around with B.O., people are not going to rush to get that soap. If our lives do not reflect the effectiveness of the gospel, not many (maybe not any) will be interested in responding to the gospel. Only when we receive Jesus as Lord and Savior, yield our lives to Him to control, let His Word guide our lives, will others be convinced that what we have is all it’s claimed to be. Therefore, if we are truly saved, the God inspired exhortation that Paul gave to Timothy, in I Timothy 4:12, applies to us. He wrote, “….be thou an example of the believers, in word, in conversation (manner of life; behavior), in charity (love), in spirit, in faith, in purity.” May our prayer and fervent desire be that of which Thomas O. Chisholm wrote in his hymn, “O to Be Like Thee!” “O to be like Thee! blessed Redeemer, this is my constant longing and prayer; gladly I’ll forfeit all of earth’s treasures, Jesus, Thy perfect likeness to wear. O to be like Thee! Blessed Redeemer, pure as Thou art! Come in Thy sweetness, come in Thy fullness — Stamp Thine own image deep on my heart.” Selah! As people see God’s Word progressively changing our lives so that we are becoming more and more like Jesus, some will come to trust the claims of Jesus for themselves. May He make us that kind of  “advertisement!”  Ron

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